Promotional Video Production: Driving Engagement and Brand Awareness

With billions of people around the world using social media, many users spend time watching videos online. For a brand looking for more exposure and engagement, videos can be a potent tool. This is especially true where promotional videos are concerned.

With promotional videos, brands can adequately position themselves to catch the attention of their target audience online. This will, in turn, lead to better brand awareness and business growth.

In this guide, you’ll find out everything you need to know about promotional video production, including how to optimize your content.

What Are Promotional Videos?

Promotional videos are a type of marketing video designed to increase the appeal of a product, service, event, or brand to viewers. The primary aim of a promotional video is to pique the viewers’ interest and lead them to take specific actions. Because of this, these videos are usually designed carefully to ensure they stand out in the digital landscape.

As mentioned earlier, sometimes promotional videos are crafted to increase awareness about a particular brand. As such, not all promotional videos are designed to sell a product. Some are made to promote a brand’s values and provoke emotions that drive user engagement and awareness.

Benefits of Promotional Video Production

There are so many benefits attached to promotional video production for your brand. Some key ones include the following:

• Better Conversion Rates: Promotional videos effectively boost brand conversion rates. This is primarily because these videos are designed to evoke emotion in viewers and then channel it toward a desired action point. This engagement perk is one key reason major brands invest a lot in promotional videos as a part of their marketing.
• Enhanced Brand Awareness: If you want to create better awareness for your brand without stress, promotional videos are just the thing for you. These videos leave a lasting impression on the minds of viewers. This will ensure they become familiar with and can pick out your brand in a lineup of competing products or services.
• Versatility: You should also know that promotional videos are very versatile. You can always tailor your video content to appeal to a certain audience or deliver a targeted message. This versatility allows you to have more control over your marketing process.

Types Of Promotional Videos

Based on the above, it’s pretty evident that promotional videos offer your brand so many benefits. However, before going ahead with your promotional video production plans, you should be aware that there are different types of promotional videos. Here are some major ones that can help you boost your brand’s visibility and facilitate better engagement:

• Product Demonstrations: If you have a product for sale, creating product demonstration videos will significantly help you. These videos help you showcase your product’s features and even demonstrate how it works in real time.
• Behind-the-Scenes Videos: These promotional videos help your audience feel valued by giving them a sneak preview of what goes on behind the scenes. They help you humanize your brand and make it even more attractive to your target audience.
• How-To Videos: These are also known as explainer videos. They help you forge a closer connection with your target audience. In these videos, you’ll educate your audience on the best way to use your product or service.
• Brand Storytelling: Brand storytelling promotional videos are somewhat different from the rest. This is because, in these videos, attention is more on sharing a brand’s narrative and capturing it from different angles instead of promoting a product or service. However, the aim is still the same: Boosting awareness and driving engagements.
• Event Highlights: This type of promotional video helps you generate a lot of interest and buzz around your brand. It involves capturing the energy and excitement of various events like product launches and company milestones.

How To Create Promotional Videos That Work

1. Understand Your Target Audience: From the above, it’s clear that there are different types of promotional content. Understanding your target audience will help you choose the right type of promotional video. This will, in turn, ensure your content is impactful and generates more engagement.
2. Keep It Short: When creating promotional videos that work, bear in mind that less is more. Ideally, your promotional video shouldn’t be longer than two minutes. This is because promotional videos are supposed to be succinct and to the point.
3. Identify Your Main Points: Because of their time constraints, promotional videos have to contain as much value as possible while still being engaging. A key way to ensure this is possible is to properly identify your main points before recording. These main points will then serve as the center of your content development.
4. Craft a Script: Crafting a script should come before the video shooting proper because it will help you in your planning process. During this process, go over our choice of words and make sure you’ve chosen the one that offers maximum delivery effectiveness. Also, remember to include a CTA at the end of your script to guide viewers toward the action you want them to take.
5. Hire Professionals: Engagements will drop if promotional videos are of poor quality. So, if the budget set aside accommodates it, it’s better to let professional videographers handle the promotional video shooting process. This will help ensure the final product is of very high quality.
6. Platforms: The platform of choice for sharing promotional videos also plays a part in ensuring impactful engagement and brand awareness results. Every platform has its conditions for virality, such as using hashtags, trending sounds, and so on. Promotional videos should be adapted for each intended sharing platform.

Conclusion

With a promotional video, it is possible for a brand to experience a tremendous increase in engagement and awareness. However, promotional videos have to be shot with quality if they will be as impactful as intended.

Paying attention to your target audience’s needs and addressing their problems with perfect solutions in your video will help you consistently get the results you want. Remember to always close every promotional video with a solid call to action so your audience knows what to do next.